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Wednesday, September 12, 2012

iPhone 5 is out in its glory!

"Now in addition to announcing iPhone 5, we have something near and dear to our hearts to talk about today — and that is music."
"This is the biggest thing to happen to iPhone since the iPhone."
Tim is back.
"If you have an iPhone 4S, 4, 3GS, new iPad, iPad 2... upgrade for free to iOS 6."
Ships to more countries on the 28th.

Ships September 21st.
September 14th is when preorders start.
"When can you get it?"
"The best phones at every pricepoint."
New lineup is iPhone 4, 4S, 5.
iPhone 3GS is gone.
On contract.
Same price for the iPhone 4S. $199 $299, $399.
And we're back with Phil!

I'm going to make sweet love to this phone.
Man the hero shots of the phone in this video make it look extremely nice. Sexy even? Sure, sexy.

"Never before have we built a product with this level of fit and finish," says Jony.
"Now you can make a FaceTime call right over the cellular network." Well...
Scott Forstall onscreen now talking through the integration of hardware and software — Apple's edge for so long.
"I don't think the level of invention has been matched by anything we've ever done." The MacBook Retina team sobs quietly.
"We also moved to a sapphire lens for the camera."
"We needed to manage space inside the phone carefully. We created a new connector."
Love seeing the cutaways of the internals. Nerd porn.
Bob Mansfield is going through the engineering feats to create a smaller phone with the battery life and wireless features.
"It took an incredible effort to do this."
"iPhone 5 is the result of this approach. For the first time ever, we've increased the size of the display. You can see more of your content, but still comfortably use it with your hand."
"We take changing the iPhone really seriously. We don't want to just make a new phone, we want to make a much better phone."
Jony Ive is in a large, white room.
Video time.
"What would be the best phone without a killer video?"
Price and release date must be coming up...
Phil is going through the features again now, a wrap up.
"Again, the thinnest and lightest phone we've ever made."
"The iPhone 5 comes in this black color, and also white."
"iOS 6 is the most advanced OS for any phone. And it powers the iPhone 5."
Phil is back!
"We think you're going to love it."
"And we have some great enhancements for accessibility."
"And those are just a few of the new features in iOS 6. There's some great enhancements to the phone app, including the ability to automatically send an SMS back when you can't take a call."
"I can post right to my wall with Siri 'post looking forward to sushi tonight'"
"Find a sushi restaurant for 4 at 8 o'clock." Sure enough, Siri pulls up the info. Hardly any lag here at all.
Ha! Siri says that's a very subjective question!
"Siri has also learned a lot more about movies, so I can ask 'can you recommend a good movie in theaters?"

Also, boooooo.
Some of the stuff we saw at WWDC — you can get sports scores, standings...
"There's one more thing I'd like to demo for you, and that's great enhancements to Siri."
"They've received a push notification with those photos on their phones. You can comment on photos, your friends can, and you can like that photo." But this is not integrated with Facebook, it seems.

"Now I'd like to show you photo stream sharing. I can just select photos and then say share..." Scott is picking individual people he wants to share with.
Boarding passes, etc. will work from lockscreen.
"Here's a ticket for a baseball game. Here's one I've gone to — so I tap the trash button... and we'll shred that for you." Cute! A shredding animation. That must be satisfying.
"Now I'd like to show you Passbook. Here I have a movie ticket, a boarding pass, a card from Starbucks..."
"We now have VIPs in mail. They're all collected in one place. It's also easier to flag messages."
"I can get back to any of my content from any of my browsers on the go, it's called iCloud tabs." Sort of like Google's Chrome syncing between desktop and Android.
"You can now go into fullscreen mode." That's a welcome addition.
"Let me show you some enhancements we made to Safari. It looks great on this display."
"Next up I'd like to show a little tweak we made to Notification Center. You can tap to tweet or post to facebook... and it's that easy."
"And that is Maps."
"You take two fingers and you can change the camera angle." Seems to work just like Google Maps 3D view.
"When you tap on the 3D button, you get taken into flyover." 3D modeling of the actual pics — we saw this at WWDC. Very impressive stuff.
"We've also got great satellite imagery."
"All of this works in landscape in addition to portrait. And that, is turn by turn."
"As we take you around turns we use a cinematic camera angle to fly you around." Yes, because while driving you'll want that cinematic sweep to look at.
Now demoing the GPS features.
"And we've built in turn by turn directions."
Scott is showing off maps. "We've built a search engine in to find POIs — we have over 100m points of interest."
"We are really excited about iOS 6. It has so many new features in it, and I'd like to demo it here on the iPhone 5."
Scott Forstall is out!
"So we'd like to show you iOS 6 running on the iPhone 5."
"Perhaps one of the most important features of the iPhone is the software it runs. And we have iOS 6. It's been designed from the beginning to take advantage of the iPhone 5."
"So that's the new lightning connector."
"For instance in your car, you just leave it there."
"But what about the stuff you have now that uses the 30 pin connector? Well we're working on accessories for that. Here's an adaptor."
All digital, 8-signal design, adaptive interface, improved durability, reversable.

"So a lot has changed, and it's time for the connector to evolve. Our new connector is called Lightning. So we have Thunderbolt and Lightning."
"We use wireless to do a lot of what we used to use cables for."

"But so much has changed since we launched it in 2003."
"You know the iPhone from its start has used the iPod 30 pin connector."
"Next, the connector."
"With wideband audio, we can fill up more of the frequency spectrum. We'll have 20 partners on this at launch."

Wideband audio...
One thing Apple has an uncanny ability to do is downsize components. It is an impressive feat.
20% smaller.
"Improved speaker design."
"Everything has been updated in iPhone 5, and that goes for the audio system as well." Three microphones, bottom, front, and back.
"So that's the iSight camera."
FaceTime over cellular... unless AT&T says you can't.
FaceTime camera is HD.
1080p video, improved video stability, face detection — you can take photos while shooting video.
"Here's some fun you can have. That's not two people. I'll leave it to fans to figure out how we did this."
A photo of the Golden Gate bridge — pretty impressive.
"It creates seamless transitions between these photos." Looks like there's some pretty intense software processing here.
"You get beautiful photographs and images... this image is 28 megapixels."

In case you were wondering.
It's panorama mode.
"But perhaps the most amazing new feature in the iPhone 5 is called panorama."
"With iOS 6 and iCloud, we have new feature called shared photo streams."

"The ocean looks bluer, kids look happier... and the world is a more beautiful place." Laughs for that.
"Here's pictures from the iPhone 5. These are from the camera... untouched." Burn?
"This is 40% faster on photo capture."
Better low light performance.
Next gen ISP, spatial noise reduction, smart filter...
"We also improved the processing."
"Sapphire is renowned for being hard and crystal clear."
"But they didn't stop there. They enhanced it even further. Dynamic low light mode, precision lens alignment, sapphire crystal."
25% smaller.
"We asked our team to try and design something better than the iPhone 4S... and they've done that. 8mp, backside illuminated, hybrid IR filter..."
"Next, the camera. If you know anything about camera design [and] vertical height. Making something thinner is the worst thing you can do."
That was fast.
"So, you can imagine the challenge on the battery life. But we've not only matched it... we've exceeded that of the iPhone 4S."
Phil is back. "To marry mobile with console graphics, it's never been done before."
And Rob is out. Not an overwhelming demo.
"Real tracks, real cars, real people you can play against anytime you like."
The graphics are somewhat sparse, but what we can see looks quite nice.
"Now you can see Vince is driving, and he's racing me. How is that possible? Well we're using a feature in Game Center. Time shifted head to head."
"For the first time, rear view mirrors!"
Graphics do look excellent. Lots of nice shaders and reflection.
"Full console quality."
"Look at the graphics here."
"We created the ultimate racing experience on iOS, today I'm going to show you the next level. Real Racing 3."
"Hi everyone."
Rob Murray from EA is out.
"Devs are going to love what they can do. So we thought, let's get a dev on this A6 chip and show what can be done."
"You're going to see this in many things you do. 2x performance across the board."
"It's a huge jump in performance, but 22% smaller."
"Compared to the A5, it's two times faster."

"Everything has been enhanced. So what's next? The Apple A6 chip."
"Now we're gonna keep going with this... we've updated every aspect of iPhone 5."
New Wi-Fi, 2.4ghz and 5ghz on 802.11n.
"So ultrafast wireless doesn't stop at LTE."
"In Europe there's something else going on. A lot of adoption of this dual carrier network."
Apple announces iPhone 5-optimized apps

Phil is listing carriers around the world. It's a lot. A ton.
"Now you probably know that LTE is the most complicated networking tech on this earth. So who are we working with? In the US, Sprint, Verizon, AT&T for LTE. In Canada, Rogers, Telus, Bell..."
"There's now a single chip for voice and data, and a single radio chip. And we have a unique Apple advantage with a dynamic antenna."
"It just screams. So how did we do this?"
"We've added HSPA+, DC-HSDPA, and yes... LTE."
Now talking about wireless tech.
"That's the first feature in the new iPhone 5."
"This is the most accurate display in the industry. The touch sensors are integrated right into the display itself. We removed a layer and made it sharper. This is the world's most advanced display, and I couldn't be prouder of it."
"When I say this display looks better, it really does look better."
So, apps can be bigger. Just so we're clear here.

"CNN, now they take advantage of that display. Here's OpenTable."

"We learned that they can update their apps quickly, and they want to do more with the display. Let me show you some examples."
"All your software works just like before. But we have given some devs early access."
"But what about the App Store apps? Well here's an app that hasn't been updated. It runs at the same size. We center it and place black borders on either side."

"iPhoto, iMovie, GarageBand."
"Keynote, Pages, Numbers."

"All of our software is being updated as well."
"Now you see a full five day workweek."

"You see more of your email in mail. Your calendar shows more events."
"And all our software has been updated."
"You see we're able to add a 5th row of icons."
"It's because of your hand. It should fit there. That's how we designed the iPhone 5."
"Why did we make it this size?"

So, you did make it bigger?
16:9 aspect ratio...
1136 x 640 screen resolution
"The new screen on iPhone 5 is a 4 inch display."

Retina display, 326 PPI.
"This is the monumental challenge we had — can you make a phone with more features that is smaller and lighter. Anyone can make a bigger phone."
20% lighter than the 4S.
"The world's thinnest smartphone."
18% thinner than iPhone 4S
"It's the thinnest phone we've ever made, and the lightest."
"This was the biggest challenge our team has ever taken on, and it's simply amazing."
"This is unlike anything we or anyone else in our industry has made before."
"It's made entirely of glass and aluminum."
"I'm going to take you through it, and I hope you'll love it as much as we do."
"This is iPhone 5."
Just like the leaked imaged. Wow.
"It's the most beautiful product we've ever made... we'll put a video onscreen."
It's rotating.
Ha! It rose up out of the stage.
"We'd like to show it you right now."
"Today we're introducing iPhone 5."
"We're gonna do that again today."
"We started with that first iPhone, and each and every year we introduce new versions. Each time setting a new bar."
"I think Time Magazine said it best 'it is the phone that has changed phones forever' and boy were they right."

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