Jason Njoku of Nollywood Love/Iroko Partners
Jason Njoku, the C.E.O. of the company that brought the popular viral movie, Blackberry Babes to the web as well as hundreds of Nollywood movies to You Tube legally was recently interviewed by Sara Lacy of Techcrunch during her visit to Nigeria.
Njoku through his startup is digitizing Nollywood content and signing exclusive content partnership deals with hundreds of Nollywood producers in places like Alaba.
Business Model: Njoku hires employees to watch Nollywood movies all day and then uploads the best of them to You Tube. The content is afterwards streamed on You Tube legally and in full for Nigerians online. The content is then monetized via You Tube ads.
Watch the interesting interview below.
Jason Njoku
Founder & CEO
- Nigeria
- Entertainment
- Current
- Education
- Connections
- Websites
Jason Njoku's Experience
Founder
Iroko Partners
Entertainment industry
January 2010 – Present (1 year 9 months) London, United Kingdom
Who are IROKO Partners? - Since our launch in December 2010
- We are the largest distributors of Nollywood movies (both English and Yoruba) globally online
- We have aggressively protected the industry from piracy
- IROKO Partners are the largest licensee of Nollywood movies with over 700 titles in our library - more titles than DStv / Africa Magic and HiTV combined
- We have returned over $500,000 to our 150+ Nollywood Production house partners in the last 6-months - value which was never realized before
- We are Africa's largest content partners on YouTube and Dailymotion - both in revenue, unique viewers and monthly views.
- Our brands attract 1.8 Million unique viewers from 231 countries
- Our music our movie brands generate 15-17 million views per month on YouTube and Dailymotion
- We are experts on YouTube and have a dedicated work force of 49 gurus in Festac
- We have been covered by numerous media outlets from CNN, CNBC Africa, NN24, Techcrunch, Wall Street Journel, 234Next and many many more.
- We are the largest distributors of Nollywood movies (both English and Yoruba) globally online
- We have aggressively protected the industry from piracy
- IROKO Partners are the largest licensee of Nollywood movies with over 700 titles in our library - more titles than DStv / Africa Magic and HiTV combined
- We have returned over $500,000 to our 150+ Nollywood Production house partners in the last 6-months - value which was never realized before
- We are Africa's largest content partners on YouTube and Dailymotion - both in revenue, unique viewers and monthly views.
- Our brands attract 1.8 Million unique viewers from 231 countries
- Our music our movie brands generate 15-17 million views per month on YouTube and Dailymotion
- We are experts on YouTube and have a dedicated work force of 49 gurus in Festac
- We have been covered by numerous media outlets from CNN, CNBC Africa, NN24, Techcrunch, Wall Street Journel, 234Next and many many more.
Jason Njoku's Education
University of Manchester - Manchester Business School
2002 – 2005
Jason Njoku's Additional Information
- Websites:
- Interests:
- Media, Technology, Macro Economics, Chemistry, Physics and Philosophy.
- Groups and Associations:
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